NPNS Domestic Violence Ad – Booze brown

Graphic NPNS Ads Fight for Rape & Domestic Violence Awareness [Trigger Warning]

Booze brown, Rape red and Grave green — the colors of domestic abuse

NPNS Domestic Violence Ad - Booze brown

NPNS Anti-Domestic Violence Ad – “Booze brown”

Raising awareness in conjunction with the International Day for the Elimination of Violence against Women (November 25), French women’s rights group Ni Putes Ni Soumises (NPNS – Neither Whores Nor Submissives) released these graphic ads designed by BETC.

NPNS Domestic Violence Ad - Rape red

NPNS Anti-Domestic Violence Ad – “Rape red”

The ads depict a close-up of bruises associated with sexual assault and rape, and in some cases — death from domestic abuse.

NPNS Domestic Violence Ad - Grave green

NPNS Anti-Domestic Violence Ad – “Grave green”

Design Credits

Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore

spotted via upworthy.comcreativereview