Solange Unveils Vibrant PUMA “Girls of Blaze” Sneaker Collection Lookbook
The 27-year-old singer-songwriter/fashionista was named the Art Director and Creative Consultant for PUMA in November 2013 when she shared the good news:
“Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies.
Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil.
I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!”
The collection will roll out Saturday, February 8th. Check out the full photo shoot and watch behind the scenes below.