After the much talked about 2013 MTV VMAs , it was stated that many of the artists who performed would experience a gain in sales by the end of the tracking week. Well it looks like some of those performers are already feeling the good news.
In the week leading up to the show , *NSYNC , who were only rumored to be reuniting at the time, earned a 184% rise in album sales and a 226% lift in song sales.
Their albums shifted 6,000 for the week, while their songs moved 28,000. Though both numbers are small, they will likely grow following a full week’s impact of the show.
Justin Timberlake ‘s digital sales went up an additional 7.5%, which equals to 319,000 downloads, while his albums saw an increase of 8%, which tallied to 20,000.
Miley Cyrus , who served as the star of the night, released a new song to digital retailers the day before the VMAs which debuted at #13 on the Digital Songs chart with 90,000 copies sold.
Combined with her already available catalog, which includes Hannah Montana, her weekly song sales stand at 258,000, a gain of 50%.
Industry forecasters suggest that “Wrecking Ball” will see a spike in sales for the week ending September 1, 2013 with 175,000 to 200,000 in its first full week on sale.
Other VMA participants that are seeing early gains for their music, include Bruno Mars, Kanye West, Iggy Azalea, Robin Thicke, Drake , and Macklemore & Ryan Lewis .
Bruno’s latest single “Gorilla,” which is one of my favorite songs on his second studio album Unorthodox Jukebox , jumped from 2,000 downloads to 20,000 in the week, up by 1,003%, while Kanye’s VMAs-performed “Blood on the Leaves” jumps 182% to 10,000 downloads.
Iggy’s “Work” climbed with a 156% gain to 10,000 downloads, and is currently building steam at radio, as it is just under the threshold of the Rhythmic airplay chart this week.
Drake’s “Started From the Bottom” moved 21,000 downloads for the week — a gain of 42%, while “Hold On, We’re Going Home,” which bowed with 109,000 in its first week, was down 2% with 89,000.
Macklemore & Ryan Lewis’ “Same Love,” which was performed on the show and earned a VMA for best video with a social message, will gain another increase this week after its 89,000 rise.
