Rihanna MAC Viva Glam September 2014

Rihanna’s MAC Viva Glam Collection to Launch September 2014

Rihanna's MAC Viva Glam 2 to Launch in September 2014

Rihanna’s MAC Viva Glam 2 to Launch in September 2014

On Monday Rihanna unveiled a vibrant new ad campaign and an official collection preview for her second MAC collaboration.

Set to be released in September, “Viva Glam Rihanna 2” includes a frosted metallic mauve lipstick ($16.00) and tinted lipgloss ($15.00) packaged in velvety soft red casing that features her signature. The red hue from her first history-making MAC collection, “RiRi Woo,” is also available.

Viva Glam Rihanna 2

Viva Glam Rihanna 2

The ad campaign features the Bajan beauty wearing a neon green wig and dress paired with the mauve lip color.

Every cent of Viva Glam Rihanna 2 benefits MAC’s AIDS Fund — established in 1994 — which was developed to help women, men and children who are living with HIV/AIDS worldwide.

Past spokesmodels include RuPaul, Eve, Elton John, Mary J. Blige, Christina Aguilera, Cyndi Lauper, Lady GagaShirley Manson, Nicki Minaj and Ricky Martin.