adidas x Pharrell Williams’ Unity-Inspired Campaign for “Tennis Pack II”adidas Originals has rolled out a fresh and optimistic campaign for its latest collaboration with Pharrell Williams for the Fall/Winter 2014/15 season.
Lensed by Ryan McGinley and styled by Jay Massacret, the print and digital ads feature a diverse casting of models, including Matthew Davidson and Max Von Isser, who wear bright green, orange and white satin track jackets and Stan Smith sneakers from “Tennis Pack II.”In a press release, adidas described the campaign as depicting “people from all walks of life, coming together in ways that signify unity and acceptance.”
It continued stating, “Aerial views of groups forming shapes and symbols are combined with portraits of pairs of people sharing ‘real,’ often-times poignant and personal moments. These colorful, fun, and optimistic scenes epitomize and embody the spirit of Pharrell Williams and his ongoing work with adidas Originals.”With both the jackets and sneakers retailing for 120€/USD, “Tennis Pack II” will drop online and in stores October 31st. Check out the full collection and campaign video below.