Lady Gaga Eau De Gaga Fragrance Ad 2

Lady Gaga Unveils Eau de Gaga Fragrance Ad by Steven Klein

Lady Gaga's Eau De Gaga Fragrance Ad by Steven Klein

Lady Gaga’s Eau De Gaga Fragrance Ad by Steven Klein

Lady Gaga has given fans a first look at the ad campaign for her unisex second perfume, Eau de Gaga, which is set to be launched in September 2014.

The fragrance will be released through Haus Laboratories, a division of the Haus of Gaga, in association with Coty, Inc.

Gaga announced Eau de Gaga via Twitter last week with a promotional photo lensed by photographer Steven Klein.

Lady Gaga's Eau De Gaga Fragrance Promo Photo by Steven Klein

Lady Gaga’s Eau De Gaga Fragrance Promo Photo by Steven Klein

The pop star also shared details about the fragrance, describing its scent as “an extremely sexy and arousing smell for all genders.”

Lady Gaga's Eau De Gaga Fragrance Packaging

Lady Gaga’s Eau De Gaga Fragrance Packaging

From LadyGagaNow:

Eau De Gaga is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.

Eau De Gaga will be available at retailers worldwide in 15ml, 30ml, 50ml and 75ml.