Jeneil Williams for Nike & Yuko Kanatani’s Final Tight for the Moment: Sparkling Sunburst
The bright yellow base and busy pattern represents Kanatani’s visualization of the feeling one gets the moment inspiration strikes.
She used acrylic paints to hand-draw the shapes and intricate details, then heat-pressed that design onto the tights using a Nike Sport Research Lab body map to accentuate and flatter the female form and muscle movement.
As with the two previous Nike/Kanatani tight campaigns, Magical Kaleidoscope and Midnight Craftwork, Jamaican model and former track athlete Jeneil Williams stars as the face and body for Sparkling Sunburst.
The new pattern will be available on three styles in a tight, a sports bra and the Nike Studio Wrap Pack in select global retailers on March 28th.