Jeneil Williams for Nike Tight for the Moment: Midnight Craftwork by Yuko Kanatani
Inspired by the artist’s interpretation of night, Midnight Craftwork features unique patterns created from beads, spangles, ribbons and even candy wrappers sewn onto fabric that was then photographed, combined with hand-drawings, and printed into the Nike Pro Tights.
The designs were intricately planned to highlight a woman’s key muscles.
Once again, Jamaican model and former track athlete Jeneil Williams stars as the face and body for the high contrast tight campaign.
“Yuko’s fun, playful and exciting style of art was something we found quite special,” says Kelly Tweeden, the Vice President of Global Design for Nike Women’s Training.
Midnight Craftwork’s pattern appears on two on the Pro Tight and Pro Sports Bra, the Nike Studio Wrap Pack, and a matching Roshe Run sneaker.
The third and final tight, Sparkling Sunburst, drops late March.