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Jeneil Williams for Nike Tight for the Moment: Midnight Craftwork by Yuko Kanatani

Jeneil Williams stars in Nike’s second Tight for the Moment collaboration with Yuko Kanatani, Midnight Craftwork.

Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork

Following its Magical Kaleidoscope collection, Nike‘s Tight for the Moment collaboration with Yuko Kanatani continues with its second set, Midnight Craftwork.

Inspired by the artist’s interpretation of night, Midnight Craftwork features unique patterns created from beads, spangles, ribbons and even candy wrappers sewn onto fabric that was then photographed, combined with hand-drawings, and printed into the Nike Pro Tights.

The designs were intricately planned to highlight a woman’s key muscles.

Once again, Jamaican model and former track athlete Jeneil Williams stars as the face and body for the high contrast tight campaign.

“Yuko’s fun, playful and exciting style of art was something we found quite special,” says Kelly Tweeden, the Vice President of Global Design for Nike Women’s Training.

Midnight Craftwork’s pattern appears on two on the Pro Tight and Pro Sports Bra, the Nike Studio Wrap Pack, and a matching Roshe Run sneaker.

The third and final tight, Sparkling Sunburst, drops late March.

Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
Jeneil Williams for Nike Midnight Craftwork
[thanks elle]

By theComplex

theComplex is Sinuous Magazine's vibrant Editor-in-Chief and Creative Director. With 17 years of design and online writing experience, she has shaped Sinuous with her passions for the arts, design, music, food, and issues impacting marginalized communities. She greatly enjoys researching topics of interest, the art of foul language, voicing a thoughtful opinion, and incessant day-dreaming.