U2’s “Invisible” Raises Over $3 Million Dollars for (RED) Campaign to Fight AIDS
U2‘s new single “Invisible,” in partnership with (RED) and Bank of America, has raised more than $3 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria in 36 hours through free downloads on iTunes.
The song’s amazing success for the campaign caused the great people at Bank of America to exceed its initial pledge of $2 million.
“Invisible,” which received a commercial spot during the Super Bowl this past Sunday, was originally available for free download for the first 36 hours of release.
The song pulled in over one million free downloads within the first hour after the commercial aired during the game’s first quarter.
By the time the free downloads ended just before midnight EST Monday night, the song had generated more than three million free downloads, all before being sold for $1.29 beginning today, with all of the proceeds being donated to the Global Fund as well.
Co-founded by Bono and Bobby Shriver in 2006, (RED), which is also known as Product Red, has raised more than $250 million for the Global Fund to drive corporate donations in the fight against AIDS, while Bank Of America’s recent contribution is part of a two-year, $10 million commitment by the company.
The brand is also partnered with companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Gap and Beats Electronics, just to name a few. Each partner company creates a product with the Product Red logo.