Watch: Stunning New Sony Ad Features Michael Jackson’s Unreleased “Slave To The Rhythm”
The King of Pop may no longer be with us physically, but his music and legacy continues to live on. Sony Mobile has released a new ad for their Xperia Z2 phone featuring a newer version of Michael Jackson‘s “Slave to the Rhythm.”
The song was intended to appear on the singer’s tenth and sadly final studio album, which was released in 2001.
An unauthorized remix by Justin Bieber was released last year and received mixed to negative reviews.
Michael’s estate and Epic Records announced the partnership with Sony Mobile at the Mobile World Congress in Barcelona, Spain.
The visually beautiful commercial follows a choreographer as he tries to come up with a routine in the dance studio.
He visits the subway where he comes across a street dancer who he records using the device and he instantly gets inspired.
It’s not until around the end of the ad where we finally get to hear Michael’s iconic vocals come through our monitor speakers amidst a techno-pop beat as scenes from a completed dance sequence flash on the screen.
Take a look at what was posted on Michael’s official website about the new deal below:
The Estate of Michael Jackson and Epic Records are very excited about the partnership with Sony Mobile announced this morning at the Mobile World Congress in Barcelona. We are thrilled with the use of the new solo Michael Jackson recording, “Slave To The Rhythm,” which is featured in the 90 second online spot for the new Xperia Z2 phone. For those of you not lucky enough to be in the room for the premiere of the spot, look for it online!