Joan Smalls iCB Spring Summer 2014 Ad Campaign – 01

Joan Smalls for iCB’s Spring/Summer 2014 Ad Campaign

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Top model Joan Smalls stars in iCB‘s Spring/Summer 2014 ad campaign photographed by Daniel Jackson under the creative direction of fashion designer Prabal Gurung.

The campaign is inspired by light and some of the collection’s holographic pieces and Joan is strategically captured mid-movement in the shots.

“Tight crop shots also add emotion and textural elements. The remarkable composition of the image is showing the depth of ICB WOMAN.”

Christopher Simmonds serves as art director for the shoot; Tiina Laakkonen is Joan’s stylist; Esther Langham is her hair stylist and Yadim her makeup artist.

This is Joan’s second set of ad work for 2014 following Fendi S/S 14. Enjoy more from the campaign below.

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

Joan Smalls for iCB Spring/Summer 2014 by Daniel Jackson

[thanks models.com]