Erykah Badu’s Givenchy 2014 Sun Eyewear Campaign Shot by Mert & Marcus
Givenchy has released yet another look at their ongoing collaboration with neo-soul queen Erykah Badu. The singer appears in the luxury french label’s 2014 Sun Eyewear Campaign lensed by famed photography duo Mert Alas and Marcus Piggott.
Erykah also stars in the campaign for Givenchy’s Spring/Summer 2014 collection, which was inspired by her, according to creative head Riccardo Tisci. He recently spoke to V Magazine about why he chose her:
“I knew her as a musician and an artist. And she is a real artist. We had crossed paths before once in New York but never really knew each other. I asked her and she said yes. I was very, very happy. I wanted to represent the collection with style and elegance and I think she is perfect for that.”
“And this is one of the great things that drew me to Erykah. Aside from being quite talented, and the queen of the ’90s. I was thinking of someone who was quite elegant and urban. She’s always been this way. She has a very good sense of style, she’s great with jewelry. Her look can be quite feminine with the turban and a dress but also masculine with flat shoes or trainers. It all works.”