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Beyoncé Shades Target with Surprise Wal-Mart Trip, Gives Shoppers $37,500 in Gift Cards

While Target wallows in its pettiness, refusing to sell Beyoncé’s newly released self-titled album, the star stocked the set in Wal-Mart and surprised shoppers in one in Tewksbury, Massachusetts on Friday.

Beyoncé at Walmart in Tewksbury Friday, Dec. 20
Beyoncé at Walmart in Tewksbury Friday, Dec. 20

While Target wallows in its pettiness, refusing to sell Beyoncé‘s newly released self-titled album, the star stocked the set in Wal-Mart and surprised shoppers in one in Tewksbury, Massachusetts on Friday.

Sh also did a little toy shopping for Blue Ivy and gave out $50 gift cards to everyone present, totaling $37,500.

Feeling salty over the ban on pre-sales, both Target and Amazon have decided to protest the album, though Amazon will sell — but not promote the mp3 version. The contention seems to have more to do with Sony Music Entertainment.

“While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past,” Target released in a statement. “We are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce.’”

Initially sold exclusively through iTunes, BEYONCE sold 828,773 copies worldwide within three days. The first-week sales put the singer atop the U.S. Billboard 200 chart with 617,000 sold domestically.

Mrs. Carter is now the first woman to hit #1 with her first five studio albums. See more photos from her Wal-Mart trip below.

photos via Beyonce

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theComplex is Sinuous Magazine's vibrant Editor-in-Chief and Creative Director. With 17 years of design and online writing experience, she has shaped Sinuous with her passions for the arts, design, music, food, and issues impacting marginalized communities. She greatly enjoys researching topics of interest, the art of foul language, voicing a thoughtful opinion, and incessant day-dreaming.