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Beyoncé Launching “Sophisticated” New Fragrance, ‘Rise’

'Beyoncé Rise' Fragrance

‘Beyoncé Rise’ Fragrance

Beyoncé truly knows how to make the most of her moments, so what better time to release a new product than after a major album release that still has people talking?

The singer will soon introduce her third fragrance, Beyoncé Rise.

“The concept is a about female empowerment and finding the inner strength that makes women so beautiful,” said Marsha Brooks, vice president of global marketing for fragrances in the Coty Beauty division of Coty Inc. “[Knowles] has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”

Packaging for Beyoncé's New Fragrance, 'Rise'

Packaging for Beyoncé’s New Fragrance, ‘Rise’

spotted via cocoandcreme.com