Pharrell’s New 24-Hour Video Makes Us REALLY… “Happy”
Pharrell Williams’ music video for “Happy” may be one of the best things ever. Setting the creativity bar mighty high as “the world’s first 24-hour music video,” it’s fun and addictive and will definitely put a smile on your face.
Conceived and directed by We Are From L.A and produced by Iconoclast, the interactive project allows you to navigate around a musical clock that showcases random people walking and dancing toward the camera. Try not to dance along with them… you’ll fail.
No matter which scene you navigate to, the soulful, feel good tune plays continuously. The sleek media player also gives you the option to leave a comment and share your favorite moments on Facebook and Twitter.
Throughout the film Pharrell is also joined by actor Steve Carrell, rappers Tyler the Creator and Earl Sweatshirt, business mogul Magic Johnson, Brazilian music legend Sérgio Mendes, choreographer Fatima Robinson, Awkward Black Girl creator Issa Rae, Jimmy Kimmel, Pharrell‘s artist Leah LaBelle, The Golden Sisters, actress Miranda Cosgrove, singer-songwriter JoJo, and actor Jamie Foxx.
You can watch the 4-hour, non-interactive segments of the video and the final 4-minute video on YouTube (see below), but it’s worth heading over to 24hoursofhappy.com for the full effect.
“Happy” appears on the soundtrack for Universal Pictures’ Despicable Me 2.