Rogue Eyewear SS 2013 Lookbook – 03

Rogue Eyewear Premieres Pocket-Friendly Spring/Summer 2013 Sunwear Collection

Rogue Eyewear S/S 2013 Lookbook

Rogue Eyewear S/S 2013 Lookbook

Newly launched Rogue Eyewear is looking to change the sunwear game with its stylish, yet affordable line of sunglasses for men and women.

“I’ve been working on it for a few years,” founder Kumar Arora told Sinuous Mag. “But really started working on it last year. I would attend a lot of optical conferences, etc. and it was always indirectly catered to women. Combined with ridiculous price points… I thought it was an opportunity to “go Rogue.”

Looking to compete with luxury brands that can boast a painful $200-$600 price tag, Rogue wants to prove that quality and style don’t require a 65% markup.

The deeply hued shades start at $35, with the priciest being a limited edition handcrafted bamboo pair and a handmade Italian acetate pair, both of which retail for $100.00.

Check out the Spring/Summer 2013 lookbook below and shop the new line at