Coco Rocha, Naomi Campbell, and Karolina Kurkova for Instyle Magazine March 2013

‘Face’ Coaches Naomi, Karolina & Coco for Instyle March 2013

Coco Rocha, Naomi Campbell, and Karolina Kurkova for Instyle Magazine March 2013

Coco Rocha, Naomi Campbell, and Karolina Kurkova for Instyle Magazine March 2013

Naomi Campbell, Karolina Kurkova, and Coco Rocha pose in Instyle Magazine’s March 2013 issue for its “Glam Squad” fashion spread photographed by Dusan Reljin.

Coco Rocha for Instyle Magazine March 2013

Coco Rocha for Instyle Magazine March 2013

The supermodel coaches of the modeling competition series, The Face seek to create a global fashion phenomenon, much like Tyra’s America’s Next Top Model — but “different.” See what Naomi has to say about the show below.

“Well first of all I am different, I’m before Tyra and I have a lot of respect for Tyra and what she’s done with America’s Next Top Model and what she’s done for young women out there who want to be in the fashion industry. I don’t like to compare anything that I do. I’ve not really watched [ANTM] but from what I know it’s a different type of format.”

Naomi Campbell for Instyle Magazine March 2013

Naomi Campbell for Instyle Magazine March 2013

“We’re not judges. What it is, is the clients, the brands that we bring on–they decide, which is how it is in the real world of modeling. What attracted me was the mentoring side of it. I’ve been asked for many years to do television, but I didn’t feel comfortable telling someone, you’re not right, you’re not this.”

Karolina Kurkova for Instyle Magazine March 2013

Karolina Kurkova for Instyle Magazine March 2013

The Oxygen series, which is also on Bravo and Style, pulls contestants from Russia, Australia, China, San Francisco, and The Bronx. The winner will be the face of Ulta, a cosmetics chain store.

Have you been watching the show? If you’ve missed it, watch the epic cattyness every Tuesday at 9 pm.

[images via beautyisdiverse]