Ataui Deng and Charlotte Free in Rihanna’s River Island A/W 2013 Campaign

Rihanna’s River Island A/W 2013 Campaign With Jourdan Dunn, Ataui Deng, Bambi & More

Rihanna's River Island A/W 2013-2014 Campaign

Models Jourdan Dunn, Ataui Deng, Charlotte Free, Tao Okamoto, and Bambi Norwood-Blyth in Rihanna’s River Island A/W 2013-2014 Campaign

Following a highly-anticipated debut at London Fashion Week, Rihanna has unveiled the official ad campaign for her street fashion collaboration with UK brand, River Island.

Photographed by Mario Sorrenti, the 90s-themed shoot features models Jourdan Dunn, Ataui Deng, Charlotte Free, Tao Okamoto, and Bambi Norwood-Blyth posing against a indigo-hued set, wearing a selection of pieces from the Autumn/Winter 2013-2014 collection.

Jourdan Dunn in Rihanna's River Island A/W 2013 Campaign

Jourdan Dunn in Rihanna’s River Island A/W 2013 Campaign

The line, which is available in stores on March 5th, was met with mixed reactions last weekend. Some fashion critics described it as a “Friday Night in Kmart,” while others thought that the singer “hit the nail right on the head.”

Check out more images from the campaign below, as well and shots from the collection’s premiere on the LFW runway.

Ataui Deng and Charlotte Free in Rihanna's River Island A/W 2013 Campaign

Ataui Deng and Charlotte Free in Rihanna’s River Island A/W 2013 Campaign

Ataui Deng and Bambi Northwood Blyth in Rihanna's River Island A/W 2013 Campaign

Ataui Deng and Bambi Northwood Blyth in Rihanna’s River Island A/W 2013 Campaign

Bambi Northwood Blyth in Rihanna's River Island A/W 2013 Campaign

Bambi Northwood Blyth in Rihanna’s River Island A/W 2013 Campaign