Nas To Star in Hennessy’s “Wild Rabbit” Campaign
It was announced today that Hennessy has partnered with hip-hop legend Nas for the cognac giant’s second White Rabbit campaign, which featured Erykah Badu, Manny Pacquiao and Martin Scorcese last year.
“This partnership with Hennessy has been almost two decades in the making,” said Nas. “I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.”‘
To kick things off, Nas will perform at a private concert on Tuesday, January 15th at New York City’s R Lounge for an event that will broadcast worldwide on Livestream and will be made downloadable on Facebook. Additionally, fans can submit questions for the rapper during live Q&A via Twitter to @HennessyUS.
“Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery,” said Rodney Williams , Senior Vice President, Moet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions.”