Vogue Italia September 2012 – Afro 04

Vogue Italia Diversifies the “Afro Look”

Vogue Italia explores various natural textures of hair for this lovely series of photographs for a feature entitled, Afro Look,” starring models Yordanos T., Natasia, Grace Bol, Bettine MCabe, and Hollis Wakeema.

Vogue Italia September 2012 - Afro

Models Yordanos T. and Nastasia for Vogue Italia’s “Afro Look” Feature

Compelled to show a more diverse and up-to-date depiction of today’s afro, contributing editor Yomi Abiola chose models of all colors for a simply gorgeous photo shoot by Jason Eric Hardwick.

Vogue Italia "Afro Look" (Bettine MCabe, Grace Bol and Hollis Wakeema)

Models Bettine MCabe, Grace Bol and Hollis Wakeema for Vogue Italia’s “Afro Look” Feature by Jason Eric Hardwick

“In order to create a new vision of the afro hairstyle,” said Yomi, “the approach to these photographs was different. We did not use references or storyboards. The inspiration came from the models…”

Vogue Italia "Afro Look"

Model Yordanos T. for Vogue Italia’s “Afro Look” Feature by Jason Eric Hardwick

She mentioned that while searching for models for the shoot, many NYC-based modeling agencies were shaken by the hair-type request and didn’t know how to respond. “It occurred to me that perhaps in search of a kind of hair, I should have used the term ‘natural hair’ instead of ‘African’…”

Vogue Italia "Afro Look"

Model Grace Bol for Vogue Italia’s “Afro Look” Feature

The diverse beauties were styled by Darlene and Lizzy Okpo, with hair by Taichi Saito.