Marc Jacobs Debuts New Fragrance “Dot”
Marc Jacobs introduces us to the younger sister fragrance to Lola and Daisy, named Dot. The new scent is packaged in an adorable polka dot patterned bottle and signature over-sized cap, reminiscent of a lady bug!
“Dot carries a lush, effervescent floral scent perfect for every eclectic, spontaneous female. Features top notes of red berries, mid notes of jasmine and base notes of driftwood for a bold, feminine scent.”
The fragrance combines berries, coconut water, jasmine, orange blossom, and vanilla, among other notes, to create what is described as a spirited and charming scent. The playful feeling the fragrance evokes is mimicked by the bottle — a red orb covered in black dots adorned with black plastic disks that look like butterflies.
Dot will be available in over 3,300 stores in the United States and Britain in July, while the Juergen Teller-shot ad campaign starring model Codie Young will pop up in magazines in September. Bottles of the perfume range in price from $4800 to $89.00, body lotion sells for $45.00 and shower gel for $40.00.