Cocoa Metro Print Advertisement – Bad by Richter7

Cocoa Metro’s Story Poster Campaign Ads

Cocoa Metro Print Advertisement - Bad by Richter7

Cocoa Metro Print Advertisement by Richter7

Advertising agency Richter7 in Salt Lake City, Utah created this new story poster campaign for Cocoa Metro, a dark chocolate milk beverage company based in Boston.

The quirky outdoor print ads tell four stories about fictional characters replacing their therapists with Cocoa Metro, willing to “KILL” for the product, being overall obsessed with it, and even thinking of “marrying” the drink.

The campaign’s typography combines a perfect balance of small script and heavy serifs on muted earth tones.

Cocoa Metro Print Advertisement - Secret by Richter7

Cocoa Metro Print Advertisement by Richter7

Cocoa Metro Print Advertisement - Kill by Richter7

Cocoa Metro Print Advertisement by Richter7

Cocoa Metro Print Advertisement - Hey by Richter7

Cocoa Metro Print Advertisement by Richter7

Design Team

Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume

Connect

Keep up with Cocoa Metro on Facebook and Twitter at @cocoametro.