French Connection The Collection is Sleeping

French Connection’s “The Collection…” Campaign

French Connection The Collection is Sleeping

French Connection ‘The Collection is Sleeping’

French Connection has launched a new campaign full of its usually oddities. Four short commercials give human actions to the brand’s new collection in the form of sleeping, confusion, teasing, feeling statuesque and pretending.

Each commercial features models spinning — as if in a wind-up jewelry box — giving a 360 view of the clothing. Watch the commercials below and shop FC‘s SS12 collection early!

…Is Sleeping

…Is Confused

…Will Tease

…Feels Statuesque

…Pretending