Beauty for Good: Sephora & tokidoki for Japan Relief
We are so glad to see so many people pulling together to help Japan! Musicians, artists, fashion designers, and more are all donating their time and talent to help the country pull through tragedy.
Creator and Italian artist Simone Legno brings his cult-favorite designs and colorful interpretation of life to a new makeup and accessories line that exposes the criminally cute and irresistibly edgy sides of beauty.
Presented exclusively at Sephora, this Japanese-inspired collection captures the true spirit of tokidoki: Every day brings another opportunity to dream.
For every tokidoki product sold in the U.S. from now through April 19, Sephora and tokidoki will donate one dollar (up to $25,000) to the American Red Cross for Japan Earthquake and Pacific Tsunami Relief Fund.
Shop tokidoki products
tokidoki Perfetto Eyeliner
Inspired by tokidoki artist and creator Simone, these waterproof, multicolor pens let you do more than just create intense eye looks.
Draw your favorite tokidoki character on your skin as body art or use it as an eye liner under Cromatico Eyeshadow to complete your look.
Remember, it’s temporary, so anything you create can be removed easily with makeup remover.
tokidoki Cromatico Eyeshadow Palette
Inspired by classic tokidoki characters, each limited-edition Cromatico Eyeshadow Palette holds four coordinated, high-pigment shades plus a collectible charm that hooks onto tokidoki key chains and makeup bags.
The vibrant shadows are formulated with natural rice lipids and vitamin B, so they blend beautifully while also hydrating the delicate eye area.
Explore both your criminally cute and irresistibly edgy sides with expert eye color that shows your love for tokidoki.
tokidoki Soda Shop Collection
It’s time for some good old-fashioned fun. The Soda Shop collection features the tokidoki characters Bastardino, Adios, and Trucker Burger in a classic American “happy days” world.
Embrace the bright eyeshadows, unique lip balm stains, and limited-edition bags and pouches—all covered with artist Simone Legno’s beloved character.