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Watch: Rihanna’s Reb’l Fleur Fragrance Commercial

See the new visuals for the gorgeous, eye-catching and complex new ad for Rihanna’s fragrance, Reb’l Fleur.

See the new visuals for the gorgeous, eye-catching and complex new ad for Rihanna‘s fragrance, Reb’l Fleur. I’m very eager to try it out — if you’ve got your own review of the scent let me know!

The fragrance comes in a unique stiletto heels package and the marketing campaign includes advertising in 363 movie theaters, popular magazines, such as People Style Watch and Juicy which costs roughly $4 million to $5 million.

You can purchase the fragrance and lotion now at Amazon, Macy’s, Dillards, and Belk. For the interactive experience go to

Perfume critic, Marie-Helene Wagner stated:

The first part may well send you the message that if you don’t identify with a girly, flaming red singer, then there isn’t much left for you to smell. But if you persist, then there is an anchoring of the scent which is extremely classic, light, restrained, ladylike and soft.”


By theComplex

theComplex is Sinuous Magazine's vibrant Editor-in-Chief and Creative Director. With 17 years of design and online writing experience, she has shaped Sinuous with her passions for the arts, design, music, food, and issues impacting marginalized communities. She greatly enjoys researching topics of interest, the art of foul language, voicing a thoughtful opinion, and incessant day-dreaming.