See the new visuals for the gorgeous, eye-catching and complex new ad for Rihanna‘s fragrance, Reb’l Fleur. I’m very eager to try it out — if you’ve got your own review of the scent let me know!
The fragrance comes in a unique stiletto heels package and the marketing campaign includes advertising in 363 movie theaters, popular magazines, such as People Style Watch and Juicy which costs roughly $4 million to $5 million.
Perfume critic, Marie-Helene Wagner stated:
The first part may well send you the message that if you don’t identify with a girly, flaming red singer, then there isn’t much left for you to smell. But if you persist, then there is an anchoring of the scent which is extremely classic, light, restrained, ladylike and soft.”